Lushmellow

A comprehensive packaging design for this ethical beauty brand, reflecting its core values of purity and authenticity. Just like the products—natural and free from alterations—the packaging design mirrors the same philosophy.

From structural design to material selection, every detail is carefully curated to enhance the user experience. The packaging lineup includes Body & Lip Butters, Essential Oils, Luxe Kumkumadi Oil, Clay & Hair Masks, Aloe Vera Gel, and Rose Water, each designed with a cohesive yet distinct aesthetic that reinforces the brand's identity. Thoughtful typography, colour psychology, and tactile finishes come together to create a packaging experience that is both visually appealing and functionally efficient.